Purple Ribbon Week is a nationwide, school-based effort to forestall the usage of alcohol, medication, and tobacco amongst kids and teenagers. The marketing campaign is noticed yearly over the past full week of October and was began in 1985, in honor of DEA Particular Agent Enrique “Kiki” Camarena, who was killed whereas investigating drug trafficking.
Purple Ribbon Week raises consciousness concerning the risks of drug use and supplies college students with the abilities they want to withstand peer strain and make wholesome selections. Colleges and communities throughout the nation take part in Purple Ribbon Week by internet hosting a wide range of occasions, together with rallies, assemblies, and visitor audio system.